What's the meaning of the The Toyota Car Symbol »
The Toyota Car Symbol
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: The Toyota Car Symbol.
In 1936, Toyota entered the passenger car market with its Model AA and held a competition to establish a new logo emphasizing speed for its new product line. After receiving 27,000 entries, one was selected that additionally resulted in a change of its moniker to "Toyota" from the family name "Toyoda". The new name was believed to sound better, and its eight-stroke count in the Japanese language was associated with wealth and good fortune. The original logo no longer is found on its vehicles, but remains the corporate emblem used in Japan.
Still, no guidelines existed for the use of the brand name, "TOYOTA", which was used throughout most of the world, which led to inconsistencies in its worldwide marketing campaigns.
To remedy this, Toyota introduced a new worldwide logo in October 1989 to commemorate the 50th year of the company, and to differentiate it from the newly released luxury Lexus brand. The logo made its debut on the 1989 Toyota Celsior and quickly gained worldwide recognition. The three ovals in the new logo combine to form the letter "T", which stands for Toyota. The overlapping of the two perpendicular ovals inside the larger oval represent the mutually beneficial relationship and trust between the customer and the company, while the larger oval surrounding both of these inner ovals represents the "global expansion of Toyota's technology and unlimited potential for the future."
The new logo started appearing on all printed material, advertisements, dealer signage, and the vehicles themselves in 1990.
- 4,298 Views
Graphical characteristics:
Asymmetric, Open shape, Monochrome, Contains both straight and curved lines, Has crossing lines.
Category: Corporate Brands.
The Toyota Car Symbol is part of the Car Symbols group.
More symbols in Car Symbols:
Car manufactures logos and symbols and their meaning from all over the world. Find out what's the origin of your favorite automobile brand symbol. read more »
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
Citation
Use the citation below to add this symbol to your bibliography:
Style:MLAChicagoAPA
"The Toyota Car Symbol." Symbols.com. STANDS4 LLC, 2024. Web. 21 Nov. 2024. <https://www.symbols.com/symbol/the-toyota-car-symbol>.
Have a discussion about The Toyota Car Symbol with the community:
Report Comment
We're doing our best to make sure our content is useful, accurate and safe.
If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly.
Attachment
You need to be logged in to favorite.
Log In