What's the meaning of the FedEx Logo »
FedEx Logo
This page is about the meaning, origin and characteristic of the symbol, emblem, seal, sign, logo or flag: FedEx Logo.
FedEx is organized into operating units, each of which has its own version of the wordmark, designed by Lindon Leader of Landor Associates, of San Francisco, in 1994.
The Fed is always purple and the Ex is in a different color for each division and grey for the overall corporation use. The original "FedEx" logo had the Ex in orange; it is now used as the FedEx Express wordmark. The FedEx wordmark is notable for containing a hidden right-pointing arrow in the negative space between the "E" and the "X", which was achieved by designing a proprietary font, based on Univers and Futura, to emphasize the arrow shape.
- 1,802 Views
Graphical characteristics:
Asymmetric, Open shape, Colorful, Contains both straight and curved lines, Has no crossing lines.
Category: Corporate Brands.
More symbols in Corporate Brands:
Just as a nation's flag expresses the distinct identity of a country, so, too, a logotype — typically a symbol or letters — helps to establish the name and define the character of a corporation. Effe… read more »
Citation
Use the citation below to add this symbol to your bibliography:
Style:MLAChicagoAPA
"FedEx Logo." Symbols.com. STANDS4 LLC, 2024. Web. 22 Nov. 2024. <https://www.symbols.com/symbol/fedex-logo>.
Have a discussion about FedEx Logo with the community:
Report Comment
We're doing our best to make sure our content is useful, accurate and safe.
If by any chance you spot an inappropriate comment while navigating through our website please use this form to let us know, and we'll take care of it shortly.
Attachment
You need to be logged in to favorite.
Log In