Winnipeg Jets Logo

No new logo and colours for the Jets accompanied the team's nickname announcement at the 2011 NHL Entry Draft (draft pick Mark Scheifele was presented with a generic black and silver NHL jersey and cap), but True North confirmed that they were in the process of conceiving a logo and colour scheme for the Jets, with True North's chairman, Mark Chipman, stating that the previous Jets' blue and red colours would be incorporated.[48] The Jets unveiled their new logos and colours on July 22, 2011, three days before the team had scheduled to release them (this after team merchandise containers were broken into and a crude picture of a Jets' T-shirt made the rounds on the internet).

While blue and silver are the main colour palette, the insignias are a dramatic departure from the previous Jets' logos and pay homage to the Royal Canadian Air Force (RCAF), particularly Winnipeg's 17 Wing; the primary logo is patterned after the roundels used by the RCAF and includes a silhouette of a McDonnell Douglas CF-18 Hornet. (Red is a secondary part of the colour scheme due to a maple leaf, the incorporation of which came with the permission of the Toronto Maple Leafs.)Game uniforms for the new Jets were unveiled in September at 17 Wing; the team did not introduce a third jersey for its inaugural season due to a limited timetable. The team has, thus far, opted not to introduce a third jersey.

The logo was designed by Reebok, the NHL and designer Linda Lynch. Reebok's lead uniform and team identity designers, Dominique Fillion and Linda Lynch, have been associated with the identity design, although True North has not revealed specific design credits