The FIFA Logo

For over a century, FIFA’s visual brand has continuously evolved to reflect its global mission and communicate the development and achievements of the organisation. This evolution has been driven by the continually changing role that football plays in our world, both in terms of exciting and bringing people together and changing lives for the better.

The FIFA corporate brand is epitomised by our claim “For the Game. For the World”, while all of the programmes and activities undertaken by FIFA fall under one of the three pillars of our mission. These can include organising referee coaching courses to “develop the game”, “touching the world” by staging the world’s biggest single-sport event (the FIFA World Cup™), or helping to “build a better future” through one of FIFA’s many social development initiatives.

It is FIFA Marketing’s responsibility to give the FIFA brand a visual identity – a “face” for the FIFA brand – that is instantly recognisable in all corners of the world and can be seen as a stamp of authenticity and credibility for the programmes and initiatives that it represents, whether on a pitchside advertising board at a FIFA World Cup™ match or on a coaching manual handed out at a development course.