North Queensland Cowboys Logo

Before becoming the Cowboys, the team names Marlins, Stingrays and the very popular Crocodiles were tossed up as potential team logos for the side, before public consultation resulted in the name 'Cowboys' (the Crocodiles name would eventually go to Townsville's National Basketball League team, who changed their name to the Townsville Crocodiles in 1998 after a dispute with the NBA's Phoenix Suns over their original name, the Townsville Suns).The colours navy blue and yellow were chosen to reflect the colours of the Townsville representative sides. Grey was also added as primary colour with white introduced as a secondary colour.

The clubs "steer head" logo has stayed basically the same since 1995. In the early years the logo was on a white rectangular background, before being backed with a yellow oval. In 2003 the font was changed and a yellow star added, which remain to this day. A lighter shade of navy blue and white were also added to the logo.

The Cowboys home jerseys have stayed predominately navy blue over the years, with white, grey and yellow all being the predominate secondary colour at some stage, with the away jerseys predominately white. In 2011, the club introduced a new heritage jersey to be worn at times during the season. The jersey is modelled on the original Cowboys jersey. The team also added a pink Women in League jersey to be worn during the Women in League round and an Indigenous themed jersey to be worn during the NRL's Closing the Gap round.