Melbourne Storm Logo

The Storm was always going to go with the colours of their state, Victoria (Navy blue with a white 'V'), but club consultant at the time, Peter McWhirter of the JAG fashion house, suggested that they should also have purple and gold to make their merchandise more attractive.These colours appear in the logo, however, on the home jersey they have varied. Between 1998 and 2004 these four colours also appeared but between 2005 and 2009, gold was completely removed and silver introduced. Between 2010 - 2012, gold returned and silver was omitted, purple also became the dominant colour in the jersey. For 2013 a new design was announced featuring a deeper V, with more navy blue in the jersey, gold disappeared along with most of the white, the lightning bolts were also changed to purple. During 2015 the jersey changed again for the first time not featuring a V at all, but the V returned somewhat along with the Lightening bolts in 2016 with a manufacturer change. Over the years and in all variations of the Jersey, Navy Blue and Purple always remain the main colours.

Between 1998–2001, Melbourne was the only club to display player names on the back of jerseys. This was because there was no major sponsor for the Storm to display on the chest or back at the time and in addition it helped supporters new to the game identify the players. In 2001, Melbourne gained its first major sponsor in Adecco, and was displayed on the jersey chest, while maintaining the players names on the back until the end of 2001. In 2002, the Storm removed the player's names and displayed Adecco's logo on the back. Since then the Storm have had varying sponsors adorning the Jersey.