FC Dallas Logo

Originally, the Dallas Burn played in a predominantly red-and-black color scheme, and had a logo which featured a fire-breathing black mustang behind a stylized red "Burn" wordmark. The logo and the original colors of red and black were revealed at an event in New York City on October 17, 1995.

The team re-branded as FC Dallas in 2005 to coincide with their move to Pizza Hut Park in the middle of that season and has since played in a color scheme of red, white, silver, and blue, and a kit design of horizontally hooped stripes. The colors are officially listed as Republic Red, Lonestar White, Shawnee Silver, and Bovine Blue. Red remained as a primary color in their home kits, with blue eventually becoming a primary color of their away kits. The club badge was also changed with a bull replacing the mustang. In July 2012, the team wore their first sponsored jerseys, bearing the logo of Texan sports nutrition manufacturers AdvoCare. For the 2014 and 2015 seasons, the hoops were a different shade of red rather than a contrasting white. The jersey also incorporated the motto "Dallas 'Til I Die" on the inside of the collar and the initials "LH" on the back for Lamar Hunt.