Denver Broncos Logo

In 1968, the Broncos debuted a design that became known as the "Orange Crush." Their logo was redesigned so that the horse was coming out of a "D." Additionally, the helmets were changed to royal blue, with thin stripes placed onto the sleeves, and other minor modifications were added. From 1969–1971, and again from 1978–79, the team wore orange pants with their white jerseys.

The Broncos wore their white jerseys at home throughout the 1971 season, as well as for 1980 home games vs. the San Diego Chargers and Dallas Cowboys, the latter in hopes to bring out the "blue jersey jinx" which has followed the Cowboys for decades (it worked, the Broncos won 41–20). The Broncos wore their white jerseys for 1983 home games vs. the Philadelphia Eagles, Los Angeles Raiders and Cincinnati Bengals, but would not wear white at home again for two decades — see next section.

In 1994, in honor of the 75th anniversary season of the NFL, the Broncos wore their 1965 throwback uniforms for two games—a Week 3 home game against the Raiders, as well a road game at the Buffalo Bills the following week.