Columbus Crew SC Logo

The official colors of Columbus Crew SC are black and gold. Columbus' usual primary jersey is predominately bright yellow with black trim, and has been nicknamed the "banana kit" or "canary kit" by fans.

The alternate kit has historically been black. In the latter part of the 2000s, The Crew began shifting more towards a white kit with yellow and black trim or stripes. Even so, the away kits are seldom worn by The Crew due to the strong favor shown to the traditional home kit; and also due to the fact that the historically black jerseys compound the summer heat in the United States climate. For the 2015 season, Crew SC has returned to a black jersey for its alternate kit.

Prior to the initial MLS season a city-wide public contest was created to decide the name for the team, the very first entry was a hit, and the Columbus Crew was born.

The club badge from 1996 to 2014 was unique amongst MLS teams in that it featured people, containing three silhouetted males wearing construction hats beneath a stylized "Crew" wordmark. The logo was intended to represent a crew of hard working people, much like the hard-working, blue collar image the city of Columbus cultivates.

Citing a disconnect between what the crest stood for and the 21st-century identity of the city of Columbus, owner Anthony Precourt initiated a rebrand upon assuming ownership in 2013. Precourt said that Columbus was no longer a true blue collar town, and that the industrial/manufacturing motif was no longer representative. In fact, Columbus had grown into a 21st-century city and become much more "dynamic and diverse."